Sean Paul Adds Producing To His Credits, With His "Material Riddim" [Video Inside]

More than a decade into a prolific career, Sean Paul is now in the business of producing. Following his debutBlaze Fia riddim comes the Material Riddim . Filmed in Kingston, this ten-minute video medley, directed by Mykal Cushine and choreographed by Tanisha Scott, gathers 13 of the riddim’s performers, shoe-loving Ce’Cile, crunk-baritone Future Fambo, Roller-Coaster Raine Seville and craggy-voiced lover Laden among them. Their Material Riddim tracks are available on iTunes now; Sean Paul’s new album, Tomahawk Technique, is due in February.

*Sean Paul - Roll Wid Di Don
Ce'Cile - Material World
Wayne Marshall - Miss Your Love
Tami Chynn - Ride
Mr. Vegas - Tek Him
Hollow Point - I Don't Mind
Voicemail - Drop It Low
Raine Seville - Rollercoaster
Nicky B - Rub U Down
Future Fambo & Chi Ching Ching - Get Drunk
Future Fambo & Chi Ching Ching - Get Crunk Radio Edit
** Leftside - I Like To Party
*** Laden - Dip And Go Down
Trevor Off Key - Shine Eye
Sean Paul & Spragga Benz - Call On Jah

*Sean Paul appears as courtesy of VP Music Group / Atlantic Records
** Leftside appears as courtesy of Sequence Records
*** Laden appears as courtesy of VP Music Group