Shot entirely at the renowned Paul Robeson Theater Complex in Brooklyn, NY, the video was produced and directed by NuMedia’s Donovan Howard, and sponsored by Sunset Resorts Jamaica. The video depicts the contrast between the perfection demanded by fans and the media with the unconditional love the artist has found in her life despite the personal flaws she openly acknowledges in the song.
“Misteree has been so modest about the success of her record that I didn’t really know how she would handle the unforgiving glare of the lights and the camera and all those people fussing over her from head to toe,” said label CEO and Director of A&R Roger Meltzer, who co-wrote the video storyline with Howard. “I needn’t have worried. I had forgotten about her modeling background. She was calm and poised and ready for anything, from writing the script on the fly, to dozens of wardrobe changes, and keeping track of all the accessories. I was the nervous wreck. She’s the pro.”
Co-written by Capsicum’s Meltzer, Sal Anthony, Misteree and Osborne “Ifield” Joseph, and co-produced by Joseph and Meltzer, “Just As I Am” was released on Capsicum’s inaugural compilation album, “Reggae-in-Fusion Album #1”. “Just As I Am” and other cuts from the album can be heard on these Jamaican stations:
Hot 102-FM with Richie B
Zip-FM with Bambino
Mello-FM with Barry G and Franko
Vybz-FM with Sir W-One
Irie-FM with Big A and G.T. Taylor
FAME-FM with Inferno and Niko
BEST-FM with String
Linkz-FM with Deja Vu and Dadre-Anne
Roots 96.1-FM with Dudley Thompson and Isis
"With an increasing number of major radio stations in Jamaica now playing various cuts from Capsicum Records’ first album, it was inevitable than some singles would begin to emerge as hits,” says Meltzer. “I am delighted and thrilled for our artists, my co-writers and co-producers; but I can’t pretend I’m completely surprised by the results of all the talent and hard work we’ve assembled and invested into this inaugural CD," Meltzer adds. "Our tireless promotion people have done a superb job down there, too.
In the US, “Just As I Am” remained at #1 for three straight weeks from Aug 30 - Sept 13 on 101.5-FM EnergyRadio’s live weekly Music Countdown in Hartford. Song position there is determined by audience text message votes as well as by listener requests.
Born in Jamaica’s Spanish Town, St. Catherine Parish and growing up in Paul Island, Westmoreland, lovely singer-songwriter, Camille “Misteree” Tomlinson-Ismail acquired her love of reggae, R & B, and gospel music listening to her grandparents’ albums by Bob Marley, Peter Tosh, Dennis Brown, and others. After singing her rendition of Caesar’s “Jesus Oh Jesus” at a concert in Luci, Westmoreland and receiving a standing ovation at the age of nine, “Misteree” knew she wanted to become a singer. She began singing in a youth choir which performed at venues throughout the island.
At 16, she migrated to the U.S. and began modeling in Miami while singing in the church choir every Sunday. After moving to Hartford, CT she entered the 2007 West Indian Idol competition at Weaver High School auditorium, and won 2nd place singing an original calypso tune, “Love de Caribbean”. But it was her voice people remembered - in one of the toughest towns for local artists to succeed, she captured their hearts with her intense performance and versatility.
Misteree has since gone on to open for legendary artists like Beres Hammond, Maxi Priest, Gregory Isaccs, Shabba Ranks, Frankie Paul, Tarrus Riley, Beenie Man, Sanchez, Capleton, Leroy Sybils, Macka Diamond, Dean Fraser, Duane Stephenson and others, though people still wonder where that big voice comes from in such a slender young woman.
Misteree was clearly born to sing this song, and even collaborated on the final melody. She’s performed the song live at concerts in the US and Jamaica, and was first featured on the Stampede Street Chart centerfold picture as Artist to Watch in June of 2010,with “Just As I Am” featured as its Hot New Single in August 2010.
“Just As I Am” burst onto the Stampede Street Chart at #14 and Richie B.’s Hot 102-FM Jamaica Music Countdown at #24, and has now climbed into the top ten on both charts. The two charts are extremely influential beyond the shores of Jamaica and are frequently published on music websites on every continent.
Cuban Cohiba – Capsicum’s next artist to watch
“Enuf Is Enough”, Cuban Cohiba’s message song about society’s tolerance of gun violence on urban streets, gained a surge of airplay in Jamaica when civil unrest and a subsequent national state of emergency erupted in Tivoli Gardens in West Kingston in the spring of 2010.
“But it’s not true that his song was written in response to that event,” said Meltzer. “The song had been released in February of 2010 and had been playing on Jamaican radio stations for three months prior to Tivoli. The song was actually inspired by the fatal 2009 shooting of an infant in the crossfire of rival drug gangs during the Caribbean Independence Day Parade in Hartford CT in the US. Cuban brought me the song two days later, and we spent considerable time building a track that reflected the tragic feel and sounds of this all-too-familiar bloodshed on our streets.”
Cuban and “Enuf Is Enough”, were featured on the Stampede Street Chart centerfold picture as Hot New Single and Artist to Watch over the summer of 2010. Cuban's song also took off in the Midwest after a recent concert tour of reggae festivals in Michigan, Illinois, Indiana, where he shared the stage with the Governor, and Ohio, where he autographed a guitar for the Rock & Roll Museum Hall of Fame.
CEO and Director of A&R
Capsicum Records, LLC www.capsicumrecords.com